Instagram is amazing. But you probably already knew that, right? (If not, please download the Instagram app now. Make sure you’re schedule is clear for a few hours.) We were beyond thrilled when Ashley Locklear, from Link Restaurant Group, found us on Instagram and approached us to do a collaboration with Cochon Butcher (which also happens to be Paul’s favorite restaurant!).

Cochon Butcher’s Chef Stephen Styrjewski and their forager, Ashley came up with a classic black stripe design that looks fantastic on an ecru base thread. In fact, we loved their design so much that we commissioned additional towels for the store in a suite of colors. You can check out all the styles in our store and online (soon. We promise!)

The custom towels are part of BUTCHER’s expanded retail and eating area, which looks fantastic. They’ve added tons of new seating in a seriously chic industrial space. Definitely try the pork belly sandwich and pimento cheese sliders. Also, DO NOT MISS THE ECLAIRS. You’ll thank us later.
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